What Customer Thinks

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The Most Accurate Customer Insights You’ll Ever Get

Want to grow revenue, fix leaks, or position your brand better?
We dig into your customer’s mind to give you the clearest answers — using deep psychology-driven research, not AI guesses or generic surveys.

Find Your Customer Insights

Open-ended interviews reveal 3x more unmet needs
95% of purchase decisions are subconscious.
Only 20% of consumers can explain their own behavior
Brands using behavioral science grow revenue 2x as fast as competitors.

Open-ended interviews reveal 3x more unmet needs
95% of purchase decisions are subconscious.
Only 20% of consumers can explain their own behavior
Brands using behavioral science grow revenue 2x as fast as competitors.

Every day, you rely on customer insights from tools, apps, and some surface-level surveys — but that does not give you insights to immediately act on.

That’s why we created our frameworks that dive deep into your customer’s mind to get the most accurate, actionable insights — the ones that help you solve challenges immediately!

How do we solve this?

Through psychological frameworks designed to ask the right questions that deliver the most accurate insights. In-depth interviews with the right customers — no beating around the bush.

OUR PROCESS

Tell us what customer information you need? anything! no cap!

“How is my brand perceived?”, “Why is my store underperforming?”, or “How do I build a community-led brand?” - get answers grounded in customer psychology, behavior, and market context.

We create niche and broad Segments

We carefully segregate your customers and prospects into niche, relevant segments — so we know exactly who to study to and what information to extract.

We Conduct In-Depth Research Where Insights Truly Lie

We go beyond online data—immersing ourselves in real customer environments through direct observation, deep interviews, and behavioral research. By involving all stakeholders and asking reflective, psychology-backed questions, we uncover honest, unbiased insights for truly customer-centric strategy.

We Give You Straight Answers (Backed by Data)

You’ll get accurate answers to your most pressing questions — backed by real customer responses and expert interpretation.

Use Cases DelivereD

Find Product-Market Fit (PMF)

Uncover Hidden Customer Pain Points

Make Marketing Messages Convert

Streamline Customer Pipelines

Refine Brand Language

Expand into New Geographies

Identify High-Converting Customers

Get Pricing Strategies Right

Launch Products Successfully

Localize for New Markets

Fix Brand Positioning

Win Back Lost Customers

Build Strong Brand Loyalty

Increase Customer Retention

How We Turn Insights

Into Action

How We Turn Insights

Into Action

Because research should lead to results, not reports.

Action-first insights

Every insight is tagged by urgency, effort, and ROI—so you know what to act on first.

Minimum input, maximum return

We prioritize quick wins that need the least investment, time, or team bandwidth.

Impact in days, not month

Our insights are designed to start showing results within days of implementation.

Guided decision-making

We don’t just hand over insights—we help you decide what to do with them.

Profit-driven research

The goal is not learning; it’s growth. Our findings are designed to move metrics.

We ARE industry-agnostic

Without compromising the expertise needed to truly understand your customers.

Entertainment & Media
New Age Apps
Content Creators
SaaS Companies
Startups
Banking & Financial Services
eCommerce

New Age Apps
Fashion
Night Clubs
Design Studios
Food & Beverage (F&B)
Newsletter Creators
Webinars and Online Events

Entertainment & Media
New Age Apps
Content Creators
SaaS Companies
Startups
Banking & Financial Services
eCommerce

New Age Apps
Fashion
Night Clubs
Design Studios
Food & Beverage (F&B)
Newsletter Creators
Webinars and Online Events

TANUSHKA YADAV

Founder - What Customer Thinks

Hi, I’m Tanushka — Founder of What Customer Thinks.

I started my journey selling books on the streets of Delhi, and eventually made it to the Incubation Cell at IIM Bangalore.

While working with a unicorn startup in India, I uncovered a game-changing customer insight that reduced their cost per lead from ₹8000 to just ₹500. That moment made me realize the power of understanding what customers really think.

Since then, I’ve dedicated myself to building frameworks that decode customer behavior more deeply than any research firm out there. I’ve worked ground-up with Pan-India food brands, political parties, and global tech companies — with a 100% success rate in converting customer insights into business intelligence.

We're on a mission to uncover customer truth and fuel your growth.

From Mumbai to Milan, our insights travel far.

We're proud to partner with forward-thinking brands across India, the US, UK, Italy, Southeast Asia, and the Middle East. Our deep understanding of customer behavior is shaping strategies across continents. Wherever your customers are, we understand what they think.

TRUSTED BY OUR FRIENDS AT

WHAT CLIENTS SAY ABOUT US

PORUSH PURI
Founder - QueueForm
GAME-CHANGER FOR OUR MVP LAUNCH!
“What Customer Thinks helped us uncover the key ingredient we were missing. Their sharp critique and ICP alignment made our MVP something we’re proud of. Their detail-oriented and prompt approach made all the difference.”
HITESH
Founder – Motor 360
OUR FIRST CHOICE FOR RESEARCH!
“The insights helped prioritize what mattered most. It’s already shaping my business plan — I’ve even recommended WCT to others!”
SHUBHOJYOTI GANGULY
Founder – Nestafar
WCT HELPED US PIVOT WITH CLARITY!
“Tanushka’s research gave us sharp insights and connected us to industry veterans. We made a confident pivot with data-backed decisions.”
GERARD ANTONY
Founder – Kezel
YOU CONNECTED DOTS WE COULDN’T SEE!
“You brought fresh perspectives and shaped how Kezel was introduced to the world. Looking forward to our next milestone – the Dubai launch!”

WHAT CLIENTS SAY ABOUT US

PORUSH PURI
Founder - QueueForm
GAME-CHANGER FOR OUR MVP LAUNCH!
“What Customer Thinks helped us uncover the key ingredient we were missing. Their sharp critique and ICP alignment made our MVP something we’re proud of. Their detail-oriented and prompt approach made all the difference.”
HITESH
Founder – Motor 360
OUR FIRST CHOICE FOR RESEARCH!
“The insights helped prioritize what mattered most. It’s already shaping my business plan — I’ve even recommended WCT to others!”
SHUBHOJYOTI GANGULY
Founder – Nestafar
WCT HELPED US PIVOT WITH CLARITY!
“Tanushka’s research gave us sharp insights and connected us to industry veterans. We made a confident pivot with data-backed decisions.”
GERARD ANTONY
Founder – Kezel
YOU CONNECTED DOTS WE COULDN’T SEE!
“You brought fresh perspectives and shaped how Kezel was introduced to the world. Looking forward to our next milestone – the Dubai launch!”

Case studies and Impact

F&B Brand Transformation

ROI - 100X

Achieved break-even within 3 months: Optimized operational strategy to turn around from losses.

Generated ₹80L revenue within a year: Leveraged precise customer segmentation and location strategy to drive maximum sales.

Methodology: Applied customer behavioral insights and location-based market analysis to identify high-converting segments, leading to targeted product distribution and messaging.

Retail Brand Messaging Optimization

ROI - 100X

Lead conversion rate improvement: Increased conversion from 0.5% to 2.8% in 3 months.

Enhanced customer engagement: Refined communication strategy to directly address customer pain points.

Methodology: Utilized psychological profiling and message testing to realign brand messaging and communication channels, improving customer acquisition efficiency.

Apparel Brand Sales Growth

ROI - 3X

Achieved 3x sales growth within 6 months: Identified and targeted previously missed customer segments.

Optimized marketing channels: Focused efforts on the highest-potential channels and refined messaging to increase conversions.

Methodology: Applied segmentation analysis and customer journey mapping to uncover low-hanging opportunities and optimize campaign targeting.

SaaS Brand Lead Optimization

ROI - 16X

Reduced cost per lead from ₹8,000 to ₹500: Enhanced customer targeting and channel selection.

Increased lead quality: Refined customer personas and optimized messaging for a more cost-effective approach.

Methodology: Conducted in-depth customer persona research and analyzed multi-channel performance to allocate resources to the highest-converting touchpoints, driving down lead acquisition costs.

FMCG Brand Positioning Realignment

ROI - 10X

Enhanced SKU performance: Optimized product positioning and messaging to align with the ideal customer profile.

Boosted regional sales: Tailored product packaging, tone, and presentation to the right demographic and geographical markets.

Methodology: Leveraged in-depth customer insights, geographic market analysis, and positioning frameworks to refine brand narrative and packaging for maximum appeal and conversions.

Biking Community Market Fit

ROI - 12X

Achieved Product-Market Fit in 1 Month: Helped a biking community brand identify the right fit, saving 12+ months of trial and error.

Built Rapid GTM Strategy: Developed a tailored launch plan based on customer insights, enabling swift and effective market entry.

Approach: Conducted deep market research and customer segmentation to target pain points, behaviors, and preferred channels.

FREQUENTLY ASKED QUESTIONS

How does WCT identify low conversion causes?

At WCT, we uncover the root causes of low conversions using customer psychology research and qualitative insights, going beyond traditional analytics to understand your customers' true needs.

How does WCT solve pain points and target the right audience?

Through custom market research, including customer profiling, behavioral analysis, and on-ground research, What Customer Thinks identifies your customers' frustrations, unmet needs, and the most profitable segments for your business.

What does WCT do as a customer insights agency?

WCT specializes in gathering deep customer insights through behavioral and psychological research, enabling businesses to make customer-centric, data-driven decisions to improve products, services, and strategies.

Why is customer psychology important for growth?

At WCT, we believe understanding how and why customers think, decide, and purchase helps you create marketing and sales strategies that resonate deeply, leading to increased engagement, loyalty, and conversions.

How does WCT help achieve product-market fit?

What Customer Thinks evaluates customer feedback, purchase behaviors, and retention to assess whether your product meets your target market’s needs, ensuring your product is on the path to achieving product-market fit.

Which businesses benefit from WCT’s services?

WCT helps businesses across retail, tech, healthcare, and manufacturing sectors, particularly those struggling with sales, marketing ROI, or product adoption, by providing tailored customer insights and solutions.

How can WCT refine my marketing strategy?

What Customer Thinks provides actionable insights into your target audience, helping you craft more effective messaging, choose the right marketing channels, and optimize customer engagement to drive conversions and loyalty.

Does WCT conduct on-ground research?

Yes, WCT creates custom research solutions for each business problem, including on-ground research to collect firsthand insights. This ensures we provide practical, real-world solutions that are directly applicable to your challenges.